Some say writing is the greatest vanity, for as a scribbler of tales you stride as a colossus over a world of your making. 

Characters live and die at your whim; happiness is a blessing and sadness a curse – all the gifts of your hands alone.

The temptation to bathe in this near messiah scenario is great, the ego at times hard to rein in and keep in check.

But then reality comes crashing as a white capped storm wave against your empire built on sand.

Your kingdom, your realm, all you would surrender to be printed, but the repeated echo returns a steadfast NO.

Is it you?

Are you just out of synch with what the market is looking for?

In a market seeking the next left-handed ginger stepchild, are you yesterday’s silver haired outcast? 

It could be you…

It could be your tale.

Maybe action adventure with a strong female lead isn’t ‘a la mode’, maybe the whole Irish thing is just so last year. 

You didn’t see the boat leaving, didn’t hear last orders called, but the harbour is indeed empty – just ominous looking waves on the horizon.

Flares in a world of skinny jeans…

It could be both you and your scribble.

Maybe it isn’t – maybe you are a poor salesman (you are!), possibly your pitch is atrocious.

In a world where it seems the attention span is a mere 280 characters, and only the bold type headline is ever read (the article always ignored) you need to up your game – front load your pitch – drop the tease!

We can learn, we can adapt, we will improve!

Stay tuned.